organizational structure

organizational
structure

Board Members

Erez Kalfon

Chairman of the Board

Erez Kalfon

Chairman of the Board

Date of commencement of term:

04.03.2024

Main occupations in recent years:

Chairman of Katsa, Chairman of Dorad Energy, Chairman of the Football Leagues Directorate

Education:

Bachelor's degree in Social Sciences and Communication, Bar Ilan University

Certified MBA in Administration and Public Policy, Herzliya Interdisciplinary Center

Yossi Amir

Cם-CEO

Yossi Amir

Cם-CEO

Itzhak Shapira

Director

Itzhak Shapira

Director

Date of commencement of term:

04.03.2024

Main occupations in recent years:

Vice President and Director of the Rehabilitation Hospital, Ichilov Tel Aviv Medical Center

Education:

Professor of Medicine, Cardiology Specialist, Tel Aviv University

Medical director, University of Haifa

Moshe Weingarten

Director

Moshe Weingarten

Director

Date of commencement of term:

04.03.2024

Main occupations in recent years:

Founder and co-director of Altshuler Shaham Global Opportunities

Education:

Graduated with a bachelor's degree in economics and political science, qualified MBA with specialization in finance, Tel Aviv University

Tsili Neveh

Director

Tsili Neveh

Director

Date of commencement of term:

04.03.2024

Main occupations in recent years:

Chairman of the District Psychiatric Committee for Children and Adults, Head of Personal Injury Claims in a General Insurance Company

Education:

Graduated with a law degree, University of Sheffield, England

Hezi Zaig

Director

Hezi Zaig

Director

Date of commencement of term:

04.03.2024

Main occupations in recent years:

Founder and co-director of an investment company, chairman of the Israel Post, chairman of the Nahal Yarakon network

Education:

CPA, graduate of accounting and economics, Ben Gurion University

Moshe Attias

Director

Moshe Attias

Director

Iris Shapira Yalon

External director

Iris Shapira Yalon

External director

Avi Ben Hamo

Director

Avi Ben Hamo

Director

Shufersal Management

Yossi Amir

Co-CEO

Yossi Amir

Co-CEO

Serves as Co-CEO from 2024

Previous positions:

Has extensive experience in the retail market. In his last position, served as the owner of the "Freshmarket" chain.

Shlomi Amir

Co-CEO

Shlomi Amir

Co-CEO

Serves as Co-CEO from 2024

Previous positions:

Has extensive experience in the retail market. In his last position, served as the owner of the "Freshmarket" chain.

Efrat Binshtok

Deputy CEO

Efrat Binshtok

Deputy CEO

Serves as Deputy CEO from May 2024

Previous positions:

In her last position, CPA and senior partner at the global consulting and accounting firm "Deloitte". Efrat has about 25 years of experience in accompanying and advising large public, governmental, global and private companies. Efrat specializes in accompanying companies operating in the consumer goods sector, including retail, industrial and marketing and distribution companies, as well as in other sectors such as infrastructure, real estate and hi-tech.

Education:

BA degree in economics and accounting from Ben Gurion University

Itshak Cohen-Yehonatan

Deputy CEO

Itshak Cohen-Yehonatan

Deputy CEO

Serves as deputy CEO from May 2024

Previous positions:

In his last position, served as a partner in the shibolet Law firm and dealt in commercial law, merger and acquisition transactions, corporate law and securities law. In this framework, he accompanied boards of directors and public companies in matters related to corporate law, securities and the capital market.

Education:

LL.B degree in law and a BA degree in business administration from the Herzliya Interdisciplinary Center.

Gil Weiss

Chief Finance Officer

Gil Weiss

Chief Finance Officer

Adv. Aaron Kaufman

Chief Legal Officer

Adv. Aaron Kaufman

Chief Legal Officer

Serves as VP and legal advisor of Shufersal Group from February 2023

Previous positions:

In his last position, he served as CEO of IDB Development Company and before that as VP and Chief Legal Advisor at IDB and Discount Investments, as well as a director in public and private companies including Cellcom, Mehadrin, Modi'in Energy and Israir.

Education:

Attorney, LL.B (Bachelor in Law) from Tel Aviv University

Ella Berin

Chief Trade Officer

Ella Berin

Chief Trade Officer

Serves as Vice President of Trade from May 2024

Previous positions:

In her last position she served as the VP of Trade and Marketing of the Freshmarket Group.

Education:

Has a master's degree in mechanical engineering.

Eran Sela

Chief Operations and Sales Officer

Eran Sela

Chief Operations and Sales Officer

Serves as VP of Retail Operations from 2022

Previous positions:
Since 2015, he has served as the retail manager and deputy director of operations and supply chain of Shufersal. He has served in various management positions at Shufersal since 1998. Among other things, he managed the neighborhood chains, manager of the Shufersal Express format, manager of the Shufersal Big format, and more.

Education:
Bachelor's degree in economics and business administration from Tel Aviv University

Shlomi Shamir

Chief Supply Chain Officer

Shlomi Shamir

Chief Supply Chain Officer

Dafna Engelstein

Chief Information Officer

Dafna Engelstein

Chief Information Officer

Dafna Engelstein

Serves as VP of Information officer from June 2024

Previous positions:

In her last position served as the VP of Information officer at Carrefour Israel, before that served as the Deputy VP of Information officer at Shufersal

Education:

BA in Business Administration and an MBA in Business Administration, with a specialization in entrepreneurship, at Kiryat Ono College

Reut Refaeli Cohen

Chief Human Resources Officer

Reut Refaeli Cohen

Chief Human Resources Officer

Serves as Vice President of Human Resources from May 2024

Previous positions:

In her last position she served as VP of Human Resources for the Freshmarket Group.

Education:

BA degree in social sciences and an MBA degree in business administration, with a specialization in organizational consulting and human resources at the College of Management.