About

Shufersal is Israel’s largest and leading retailer. Each week, the Company serves about 2 million customers, with more than 13,000 employees in its branches across Israel - from Kiryat Shmona to Eilat, its logistics centers and headquarters. The Company's core values ​​are fairness, service and professionalism, “Israeliness”, commitment to employee, quality and innovation.

It all started in the 1950s, in the first years of the young state of Israel, and soon became a reality: The establishment of a modern supermarket in Tel Aviv was a revolutionary idea, the brain-child of a young man - Mr. Ben-Zion Ben-Haim - which dreamed of setting up a chain of grocery stores which could only be seen in the United States and Canada at the time