Shufersal is Israel’s leading, largest retail food chain. The Company aims to provide high-quality and diverse solutions to all its customers, rewarding employment to its workers, and fair treatment of its suppliers.
In 1958, Shufersal opened its first store in Tel Aviv - the first modern supermarket of its kind in Israel. The success of that first store was leveraged into growth, resulting in Shufersal’s current position:
- Hundreds of branches across Israel - from Kiryat Shmona in the north to Eilat in the south;
- An average of 2 million weekly customers and 1.8 million customer club members;
- Approx. 13,000 employees from every population segment, religion, and ethnicity in Israel;
- The Shufersal private label, which offers thousands of high-quality products at reduced prices;
- Longstanding relations with thousands of suppliers in various fields.
The satisfaction of its customers, employees, and suppliers is one of Shufersal’s main pillars, one which it constantly strives to improve, in several ways:
- The Company seeks to offer each and every customer the type of service that meets their unique needs, providing a solution to every type of consumer in Israel. The Company believes in direct relations with its customers and in personal marketing. Using its state-of-the-art data analysis capabilities, Shufersal offers tailor-made discounts and benefits to meet each customer’s personal purchase patterns;
- The Company’s employees enjoy fair and well-compensated employment conditions, courses, training, and career development programs. Shufersal's employees are its driving force - they are its heart and soul, differentiate it from the competition, and have enabled the chain to be the market leader for decades.
The Company considers its various suppliers full partners to its success, and strives for fair and transparent relations with them. The wide range of products, combined with the chain’s size and stability, allow it to create contractual opportunities with a wide range of suppliers in multiple areas and of varying sizes, thereby contributing to Israel’s commercial and industrial robustness.
Shufersal Online –to offer advanced high-quality solutions to its customers, Shufersal operates an online store, which provides an end-to-end solution to the public’s growing need for such a service. By shopping online, customers can save a great deal of time formerly spent on driving to the store, selecting products, standing in line, etc., no longer having to carry their purchases back home. Tens of thousands of customers shop online each week, purchasing food and personal hygiene, beauty and cleaning products, as well as home appliances. The Company’s online sales are growing significantly year by year.
Shufersal invests major resources and efforts to ensure its customers have the best shopping experience possible, from placing the order to the delivery of their purchases, with an emphasis on the following aspects:
Technology – whether accessed through a computer or mobile app, Shufersal's online platform allows customers to order goods easily and intuitively. The chain continuously evaluates the latest technologies available to deliver the best possible user experience;
Logistics – Shufersal’s logistics infrastructure enables the Company to provide its customers with goods of the highest quality, at the right time, guaranteeing the freshness of its food products and a wide selection of produce by strictly adhering to cooling chain requirements;
Customer service – technical and other support for Shufersal Online on any issue is available to customers until the final delivery time.