דלג לתוכן העמוד (מקש קיצור s) דלג לתחתית הדף (מקש קיצור 2) דלג לתפריט (מקש קיצור 3) דלג לדף הבית (מקש קיצור 4)

Shufersal’s private label

Shufersal believes it should offer its customers an inexpensive, high quality alternative to branded products in every category in which it operates. Shufersal thus contributes to lowering the cost of living for its customers without compromising on product quality and taste. Shufersal’s private label also allows it to reduce the market dominance of large suppliers and offer consumers high-quality alternatives, promoting competition in the food and consumer product industries.
Furthermore, by promoting its private label products, Shufesal enables small and mid-sized Israeli suppliers - some of which are located in Israel’s periphery - to reach the chain's shelves and offer their products to millions of customers. Shufersal also supports some suppliers by providing them with financing, to enable them to improve their quality control systems and meet the Company’s standards.

Shufersal currently offers its customers about 1,700 high-quality products under its private label, at attractive prices. Shufersal’s private label features groceries and general food items, toiletries and cleaning supplies, baked goods, beverages, frozen and cooled food items, produce, and fish.

These products are meticulously selected and undergo strict quality assurance controls and taste tests by the Company’s team of experts.

The Company holds various forums dealing with quality control issues and analysis of customers’ product inquiries with the purpose of continuously improving its products.

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A nationwide chain of stores, usually located in commercial and industrial zones outside city centers. The chain’s stores are characterized by a wide range of products at discount prices.
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Shufersal Online A huge world of shopping
Israel’s largest shopping website for food products. Shufersal Online offers the broadest range of products needed for the home – garden furniture, appliances, and, of course, food.
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Green shopping areas & stores
As part of the Israeli health revolution, and in response to consumer demand, Shufersal offers healthy, fresh, and organic food through its in-store Green shopping areas and the Green Market stores, which feature organic fruits and vegetables, grains, legumes, dairy products, and more.
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Shufersal Customer Club Club members get more
Israel’s largest customer club, with 1.8 million members who enjoy customized discounts, customized coupons, and special events held for club members only.
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The Shufersal credit card The card that slashes your expenses
The Shufersal credit card now allows more than half a million people to obtain benefits and discounts at the food chains, Paz gas stations, and other businesses.
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The card is an all-purpose credit card, which allows non-bank activity pursuant to the guidelines