דלג לתוכן העמוד (מקש קיצור s) דלג לתחתית הדף (מקש קיצור 2) דלג לתפריט (מקש קיצור 3) דלג לדף הבית (מקש קיצור 4)

Shufersal’s Vision and Code of Ethics

Shufersal’s vision and code of ethics reflect the key principles under which the Company operates, serving as its managers’ and employees’ compass and guiding light. 

Shufersal’s vision:

To be the first choice of every Israeli household and lead the Israeli retail market. 
Shufersal believes its vision is achievable with the right values.

Shufersal’s Code of Ethics applies to all its employees. Its main principles are as follows:

Four basic ethics principles of the company, which guide our daily activities. As one of Israel’s leading food companies, operating under these values ​​is our joint responsibility.

  • Compliance with the law: Compliance with the law is the basis for the chain’s business conduct, overriding any other consideration. Our entire activity shall be carried out in line with the existing regulation.
  • Avoiding conflict of interest: Making sure to avoid situations involving conflicts of interest, in which a person’s private interests is contrary to Shufersal's.
  • Upholding human dignity: Treating with respect all employees, customers and suppliers with whom we work.
  • Anti-corruption: Comprehensive anti-corruption activity, both in the relationships of employees with customers and the Company’s relationships with the community and suppliers.

Alongside the fundamental principles, Shufersal has defined six core values.
These values ​​accompany Shufersal's daily activities, at the employee, headquarters and management levels.

The Company’s values are:

  • Innovation: Shufersal strives to continue leading the market in product quality and variety and in the shopping experience it provides. The Company continuously examines Israeli consumers’ changing needs, and makes every effort to meet them;
  • Service & professionalism: Shufersal strives to provide its customers with optimal service of the highest standards and is responsible for each of its employees’ uncompromising professionalism;
  • Fairness: Shufersal is committed to fair, ethical, transparent and trustworthy relations with its customers, suppliers, and employees, so as to engage in an open dialogue and forge longstanding relationships with them;  
  • High quality: Shufersal is committed to the quality of the products sold at its branches and of the service it provides.  The Company considers positive shopping experience and meeting its customers’ expectations to be the basis for a longstanding relationship;
  • Commitment to employees: Shufersal is responsible for all its employees. It is committed to treat them fairly, protect their dignity, and ensure their rights.  Shufersal promotes its employees’ wellbeing and is committed to their personal and career development.
  • Proud to be Israeli: Shufersal is proud to be an Israeli company and is pleased to give back to the community and serve the country’s residents.  The Company promotes the value of equality in the community and strives for equal opportunity for the entire population of Israel - for employees and customers alike.
1900
First Branch
0
Branches
0
Employees
Shufersal Deal and Shufersal Deal EXTRA shopping as it should be
A nationwide chain of stores, usually located in commercial and industrial zones outside city centers. The chain’s stores are characterized by a wide range of products at discount prices.
Search branches
Shufersal Sheli Closer, more mine
Neighborhood supermarkets located in city centers. The format offers consumers convenience, service, proximity, availability, and freshness. The Shufersal Sheli stores emphasize personal relations and in-depth familiarity with the local customer’s needs.
Search branches
Shufersal Express Closer! Fresher! Cheaper!
Small convenience stores in neighborhood centers, customized to contemporary consumer habits and urban convenience.
Search branches
Shufersal Online A huge world of shopping
Israel’s largest shopping website for food products. Shufersal Online offers the broadest range of products needed for the home – garden furniture, appliances, and, of course, food.
Start shopping
Green shopping areas & stores
As part of the Israeli health revolution, and in response to consumer demand, Shufersal offers healthy, fresh, and organic food through its in-store Green shopping areas and the Green Market stores, which feature organic fruits and vegetables, grains, legumes, dairy products, and more.
Search branches
Shufersal Customer Club Club members get more
Israel’s largest customer club, with 1.8 million members who enjoy customized discounts, customized coupons, and special events held for club members only.
For more information
The Shufersal credit card The card that slashes your expenses
The Shufersal credit card now allows more than half a million people to obtain benefits and discounts at the food chains, Paz gas stations, and other businesses.
For more information
The card is an all-purpose credit card, which allows non-bank activity pursuant to the guidelines