Who we are
Shufersal is Israel’s largest and leading retail group, serving as one of the economy’s foundations, including during times of emergency. The group operates 429 branches across. In addition, the group leads the Israeli online retail market, particularly in the food category, through the Shufersal Online app and website. The group employs approximately 14,300 employees. The group has an annual turnover of over NIS 15 billion, and its securities are traded on the Tel-Aviv Stock Exchange, and included in the TA-35 index.
In 1958, Shufersal opened its first store in Tel Aviv - the first modern supermarket of its kind in Israel. Shufersal operates several retail formats and sub-chains, specializing in food, pharmacies and stock. Furthermore, the Shufersal Online shopping website and app serve hundreds of thousands of customers every month, making this platform the industry-leader in the Israeli food retail market, with a convenient and available shopping experience.
The Company seeks to offer each and every customer the type of service that meets their unique needs, providing a solution to every type of consumer in Israel. The Company believes in direct relations with its customers and in personal marketing. Using its state-of-the-art data analysis capabilities, Shufersal offers tailor-made discounts and benefits to meet each customer’s personal purchase patterns.
Shufersal invests major resources and efforts to ensure its customers have the best shopping experience possible, with an emphasis on the following aspects:
Logistics – Shufersal’s logistics infrastructure enables the Company to provide its customers with goods of the highest quality, guaranteeing the freshness of its food products and a wide selection of produce by strictly adhering to cooling chain requirements. This operation is supported by two innovative automated order picking and delivery centers, in Modi’in and in Kadima, which improve the service quality, broaden the product offering and improve their availability and quality.
Technology – whether accessed through a computer or mobile app, Shufersal's online platform allows customers to order goods easily and intuitively. The chain continuously evaluates the latest technologies available to deliver the best possible user experience.
Customer service – technical and other support for Shufersal on any issue is available, addressing any question and issue.
The Company’s employees enjoy fair and well-compensated employment conditions, courses, training, and career development programs. Shufersal's employees are its driving force - they are its heart and soul, differentiate it from the competition, and have enabled the chain to be the market leader for decades.
The Company considers its various suppliers full partners to its success, and strives for fair and transparent relations with them. The wide range of products, combined with the chain’s size and stability, allow it to create contractual opportunities with a wide range of suppliers in multiple areas and of varying sizes, thereby contributing to Israel’s commercial and industrial robustness.
